LAUNCH · LAUNCH DAY

Launch day, offer live. First dark Monday after the clock change. Gated on the product page being live and the product sellable, checked Fri Oct 30. Precedent: coffee launch day $0.137 per recipient with no offer before launch day; the retrospective's rule is that the bar is built before launch day.

• Every number from a primary source, fetched and read, before it reaches copy.
• Generic ingredient names only. Cognizin, TeaCrine and enfinity are competitor language.
• SKU-002 is caffeine-free, never stimulant-free.
• No cessation framing: never 'quit', 'replace your nicotine', 'wean'. Customers' own words may be quoted with a permalink.
• 'Dietary supplement' and Supplement Facts language are gated until counsel answers the DSHEA ingestion question (dossier §8b).
• Prices print as targets until Juan locks them; the formula is the concept page until a label exists.
• Never attack caffeine, sweeteners, glycerin or 'synthetic' as a category: the product carries all of them.
• Alt text five words or fewer; GlockApps preflight on subject and wrapper before scheduling.

Offer creative; the dark Monday. Live creative across the field for what launch-week looks like in-category.